Avery Dennison RBIS
Brand Animation
With 115 locations in 50 countries, the Retail Branding & Information Solutions arm of Avery Dennison had a lot to say to a lot of people. This resulted in the brief to create, design and storyboard a movie to help bring the company's messaging to life.
The idea had to be easy to translate, flexible enough to be used as one movie or as individual clips, and above all visually appealing without being region specific. The film was so successful it was translated into 18 other languages.
After Effects by Sandra Dias:
bsidemotion.com
bsidemotion.com
The concept uses graphics and sounds that suggest the manufacturing processes needed to create their range of products, while at the same time allowing the scenes to work individually as standalone clips, or all together as a full length film.
My task was to bring their corporate messaging to life through creative translation of the script, art direction, graphic design, and seamless storyboarding.
© Neil Thomas
